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Social Media Marketing

Social Media for Contractors

There are almost 2 billion people every day on Facebook and another 1 billion active users on Instagram.

Due to the large number of people on social media, your business is missing out on the potential to reach news customers, if you don’t have a presence.

In fact, social media has been proven to increase brand awareness and drive traffic to your website.

Social media marketing for contractors is the use of these social media platforms to promote and brand your business.

It allows you to engage with existing customers and reach new ones as you promote your company culture and services.

But many contractors like you are busy running their companies. That is where The Contractor Brotherhood can help.

Discover how our social media marketing and management can help you generate leads, boost conversions, and increase brand awareness.

Contractor Social Media Marketing

Why Your Business Needs to Market on Social Media

Every day, there are hundreds of millions of people who are active on major social media networks such as Facebook, Instagram, Pinterest, and LinkedIn. Many of these people are spending a lot of time on these platforms and they are also getting business recommendations from their friends and colleagues.

Therefore, it is important that your company has a presence and is actively marketing on these social media platforms.

The goal is to target the demographics and potential customers that are ideal for contractors and home service businesses. For most companies, the best users are people that are 25 years old or older, homeowners, and women.

Let me show you some of the most recent business trends:

  • 96% of users who follow brands on social media interact with those brands (Source)
  • 87% of users visit a brand’s site or app after following them on social media (Source)
  • 80% of users get advice about a product purchase through social media (Source)
  • 78% of users talk about brands they follow on social media to friends and family(Source)
  • 77% of users buy from brands they follow on social media (Source)
  • 74% of shoppers use social media when making a purchase decision (Source)


There are almost 200 million daily active Facebook users in the U.S. (Statista) 70% of US adults use Facebook each day (Pew Research Center) and 76% have visited the platform in the past month. (Pew Research CenterGlobalWebIndex) About 66% of Facebook users across the world visit the page of a local business at least once a week. (Facebook)


On Instagram, 90% of people follow a business (Instagram) and 83% use the platform to discover new products and services, with 87% stating they took a specific action, like contacting a business or making a purchase, after seeing product information. (Facebook for Business) 90% of people on Instagram follow at least one business. (Instagram) About 66% of users say that Instagram helps them to interact with brands. (Instagram)


YouTube is the second-largest search engine globally behind Google (Alexa). It is the second most popular platform for businesses to share video content. (Buffer)

90% of people stated that video helps them make a purchase decision (Source) and 70% of shoppers are open to learning about a brand’s products via YouTube (Source).


Pinterest has over 450 million monthly active users and is a great place for contractors to use to generate online leads. It is well-known that Pinterest’s largest demographic is women representing 60% of users, and 4 in 5 U.S. moms are active on Pinterest and are looking for new products and ideas.

This is why it is great for marketing, because it’s no secret that women control 80% of household purchases and nearly 80% of home-buying decisions. According to statistics from Pinterest, people searching for “How to buy your first home” have skyrocketed 124%.

As you can see from the number of people using social media and finding companies to do business with, it is critical that your contracting company or home service business has a strong social media marketing campaign in place.

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