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Paid Advertising for contractors
Paid advertising is also sometimes called biddable media or PPC advertising.
PPC stands for Pay-Per-Click advertising because you normally pay every time someone clicks on one of your ads, which is called Cost Per Click (CPC). Most advertising platforms such as Google, Bing, and Facebook use the PPC model.
These online ads allow you to target potential customers who can then click on your ad so they can either call you or send you a message request.
It is simply one of the quickest ways for you to target customers searching online for your services instead of waiting for them to find you organically
Google Ads (formerly known as AdWords) is one of the best advertising networks for contractors and home service businesses.
They offer various types of ads such as Local Services Ads and Google Guarantee which is the Home Service ad section shown at the top of Google Search results when people search for the services you offer in your area.
Facebook ads allow you to create campaigns that target specific demographics and let you have specific goals to help you reach your objectives.
In our experience working with hundreds of contractors is that they simply do not have the time or the expertise to effectively run their paid advertising campaigns.
That is why we offer monthly Paid Ad Management as one of our service offerings. If you need help with contractor advertising, please reach out to us and we can give you a free quote.
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Advertising for Contractors
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