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Electrical Contractor Marketing
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How Digital Marketing Helps Electricians
Electricians have a unique need for digital marketing that other contractors don’t. While plumbers, painters, and roofers can get away with only promoting their business locally, electricians need to spread the word about their business over a large geographic area.
For electricians in particular, it’s important to have a strong online presence because people who need electrical work done will often search online first. According to data from Google, “4 out of 5 consumers use search engines to find local information to search for local services and products.”
People who need electrical work might not know much about how you do your business but they do know how to use Google and type “Electrician” into their search bar.
This indicates consumers want to research a company online before they hire them.
If they don’t see your website in the search results or on one of the social media platforms they use regularly then they’ll probably move on and choose another company instead.
This is why digital marketing is becoming increasingly important for companies in the electrical industry — and, in fact, most industries. However, many small business owners struggle to develop a digital marketing strategy that works.
Whether you’re a solo electrician or a large electrical contracting company, you need to implement marketing strategies to stand out from the competition and get new leads and business.
You also need to do everything you can to differentiate yourself from the competition and make your business as attractive as possible to potential customers.
This is why digital marketing helps you connect with your customers online and build your brand.
But it’s easy to get overwhelmed by all the options. Should you use social media? Start a blog? Pay for Google ads? Post videos on YouTube?
The answer is “Yes”.
All of these channels and more can help you reach new prospects and earn more business. But that doesn’t mean that you need to do everything at once.
The best approach is to pick 3-5 methods to see what works best in your market. Be patient because it takes time.
Test and monitor the results and then double down on what is working.
Below, you will find 10 marketing ideas for electricians that you can use today to market your business.
If you need help with website design, search engine optimization (SEO), social media, or paid advertising, please contact us for a free estimate.
Our Marketing Services for Electricians
Website Design & Redesign
Your is the first thing any potential customer will search for, and it is the face of your brand.
If you are looking to stand out from your competition, and attract more visitors to get more leads and business, a new website design or a redsign of your old website that is professional and up-to-date can make all the difference.
A good web design should be visually appealing and easy to navigate with information that is relevant for readers to make informed decisions about the products and services you offer.
SEO - Website Optimization
We will optimize your website by improving the quality and quantity of website traffic from the search engines. This is known as search engine optimization or SEO.
The term SEO is used for a number of processes that improve the position of a website in the search results of Google or other search engines. It is important that you learn how to do it right, because bad SEO can be worse than no SEO at all.
Our porfessional SEO team will create a great plan to increase your organic traffic and the search terms people are searching for in your local market.
When potential customers began their search online for a contractor, they are looking for informative and helpful content to help them make a decision on who to do business with.
Good content builds trust with an audience. It also increases website traffic, improves search engine rankings and helps to create quality leads.
That said, creating good content takes time, commitment and strategy. If
Our expert team of content writers will create the perfect articles for your company that gains trust and help you rank online.
Google ads and PPC advertising is a powerful tool that can help you reach your target audience. It’s a great way to get more visitors to your website and leads in your sales pipeline.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
It’s also highly customizable for your budget and what you need. The best part is that you only pay when someone clicks on your ad.