Click to Call Links: Why you need them on your website

by Moe Bedard | Apr 3, 2023 | Marketing

In today’s digital age, businesses are always looking for new and innovative ways to connect with potential customers.

One of the most effective ways to do this is through click-to-call links, which allow users to make a phone call with just one click.

They are becoming increasingly popular, and for good reason. In this article, we’ll explore why click-to-call links are so effective and why you should consider adding them to your website and Google search results.

What are Click-to-Call Links?

These links are clickable phone numbers that allow customers to call a business directly from a website or search engine results page.

When a customer clicks on the link, their device will automatically launch a phone call, allowing them to speak directly with a representative of the business.

Why Click-to-Call Links are Effective

A survey conducted by Google on 3,000 individuals who use mobile devices for searching was aimed at exploring the significance of click-to-call feature in their purchasing journey.

The analysis of the findings led to the delivery of valuable insights, including:

    • 70% of mobile searchers have utilized the “click to call” feature to directly connect with a business from the search engine results page.
    • Nearly half (47%) of mobile searchers have reported that if a business does not display a phone number in their search results, they are more inclined to consider other brands.
    • The majority (61%) of mobile searchers believe that the “click to call” function is crucial during the purchase phase of the shopping process.


They are incredibly convenient for users. With just one click, they can connect with your business without having to manually dial your phone number.

This convenience is especially important for mobile users who may be on-the-go or using their phones with one hand.

By offering click-to-call links, you’re making it easier for potential customers to contact you and increasing the likelihood that they will.

Increased Engagement

They can also increase user engagement on your website.

By making it easy for users to connect with you, you’re encouraging them to stay on your site longer and learn more about your business.

This increased engagement can lead to more conversions and ultimately, more sales.

Improved Customer Experience

By offering click-to-call links, you’re also improving the overall customer experience.

Customers appreciate businesses that make it easy to connect with them and are more likely to return to your business in the future if they have a positive experience.

Click-to-call links can help to establish a positive first impression and make customers feel like you value their time and business.

SEO – Improved Search Rankings

In addition to the benefits of adding click-to-call links to your website, they can also improve your search rankings. Google has stated that websites that are mobile-friendly are more likely to rank higher in search results.

Increased Conversions

Finally, they lead to increased conversions. By making it easier for users to connect with you, you’re increasing the likelihood that they will take action and make a purchase or request more information.

This increased conversion rate can lead to more sales and a higher return on investment for your business.

In conclusion, click-to-call links are a simple and effective way for contractor marketing to improve user engagement, customer experience, search rankings, and ultimately, conversions for your business.

By implementing click-to-call links on your website and in your Google search results, you can improve your customer experience, increase your conversion rates, and ultimately grow your construction or home service businesses.

CEO at The Contractor Brotherhood | 619-333-5422 | [email protected] | Website | + posts

The Contractor Brotherhood | Helping Contractors Get More Leads With Digital Marketing, SEO, and Paid Ads | I post about the process

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